Tim Ferriss on tolerable mediocrity, false idols, diversifying your identity, and the advice he gives startups Matt Jan 13

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When 37signals began writing REWORK, author Tim Ferriss offered us helpful advice on the publishing world and book marketing. We’ve admired his lean writing style, focus on efficiency, and outsider-to-bestselling-author ascent for a while now. Recently, I sat down with him at The ACE Hotel in NYC to find out more about his views on the workplace and the advice he gives to startups.

Do you hate your job? Good. At least, you’re not bored with it. That’s how Tim Ferriss looks at it. According to Ferriss, feeling comfortable at your job can be a trap. “It’s worse to tolerate your job than to hate it because, if the pain is painful enough, you’ll make a change,” he says. “But if it’s tolerable mediocrity, and you’re like, ‘Well, you know it could be worse. At least I’m getting paid.’ Then you wind up in a job that is slowly killing your soul and you’re allowing that to happen. Comfort can be a very, very dangerous thing.”

Read the full article here  37signals.com